I once was asked, “what makes you the best one for this job.” I responded that I could say that I was. I didn’t even know the other applicants. The reality is there are many good choices of people to whom you could trust to manage your online presence as there are not so good choices. The challenge is knowing which is which! I understand–this is the same challenge I face in choosing good customers.
Most of my customers I knew for years professionally or socially before we discussed their marketing. I came to know other by referrals. As I never demand a contract, I have to be discerning when choosing my customers. I don’t want to invest time and energy into developing a successful plan for a customer just o have them walk away. When we discuss your marketing goals, you’ll hear me ask plenty of question in an effort to establish your return on investment expectation. Starting with the same expectations or “being on the same page” is the first step towards a long-term working relationship.